Vision and Mission

Vision
Delivering Excellence and Value to Society.

Mission

1. to produce high-quality and ethical graduates in the fields of language, culture, and society
2. to generate integrated research in the fields of language, culture, and society
3. to provide academic services that deliver meaningful value to society
4. to promote, preserve, and disseminate Thai and Southern Thai arts and culture, while fostering awareness of cultural value and diversity

Visionary Targets

  1. AUN-QA Accreditation: 50% of programs are accredited under international AUN-QA standards
  2. Research Excellence: Ranked 1st in the nation for research publications in the fields of Language, Linguistics, and Social Sciences indexed in the Scopus database
  3. Social Impact: Two projects achieving a high Social Return on Investment (SROI = 0.7)
  4. Financial Growth: An annual revenue growth rate of 10%

Value

F – Focus on customers
L – Lifelong learning and development
A – Agility

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